A PREVIEW OF CAMPAIGN REPORTING

The evidence.
The estimates.

Explore a sample report for a backlit panel campaign. See how operational records and calculated impressions are presented separately.

Illustrative sample — not a completed campaign reportTanishq Jewellery is used as the example client in this supplied scenario. This page does not establish a client relationship or endorsement. All activity figures and photo-log descriptions below are sample entries; no supporting logs or photographs are attached. Campaign dates extend into the future.
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Example client
Tanishq Jewellery
Proposed campaign dates
October 1–31, 2026
Assigned fleet in scenario
50 auto-rickshaws
Premium backlit LED panels
Target zones
Indiranagar, Koramangala,
MG Road & Jayanagar
PART 01 / RECORDED ACTIVITY

Physical activity. Supporting evidence.

In an actual report, this section contains installations, monitoring, and field actions backed by operational records. The entries shown here illustrate that format.

Fleet deployed

50 vehicles

Scenario: vehicles active on-ground across 30 operating days.

Sample entry · Deployment records not attached

Installation verification

50 / 50 panels

Scenario: panels mounted, wired, and inspected before launch.

Sample entry · Inspection records not attached

On-ground audits

150 audit logs

Scenario: three random spot-checks per vehicle across the campaign.

50 vehicles × 3 checks · Audit logs not attached

Visual proof

Photo logs

Scenario: each vehicle has evening peak-hour photographs showing its illuminated panel.

Illustrative description · No photographs supplied
PART 02 / ESTIMATED IMPRESSIONS

Calculated visibility. Clear assumptions.

These figures use the supplied scenario assumptions for daily transit and visual impacts. They are not measured viewers, unique audience reach, sales, or guaranteed outcomes.

Estimated daily distance

~195 km

Per vehicle per operating day.

Scenario assumption · Route records not supplied

Estimated daily impressions

35,000–45,000

Assumed visual impacts per vehicle across extended routes.

Audience counts and exposure methodology not supplied
ESTIMATED TOTAL / 30 OPERATING DAYS52.5–67.5 million impressions

50 vehicles × 30 days × 35,000–45,000 assumed daily impressions.

How to read these figures

  • Dates and operating days: October 1–31 spans 31 calendar days. This scenario uses 30 operating days to match the supplied calculation. At the same assumptions, 31 operating days would produce 54.25–69.75 million impressions.
  • Impressions are not unique reach: one person may be counted more than once across vehicles, routes, or days.
  • Audience relevance needs explanation: for passenger-facing panels inside vehicles, external pedestrians and motorists should not be treated as viewers without evidence that the panels are visible to them.
  • Verification: actual reporting should document operating time, panel orientation, audience-count sources, and the estimation method. Distance alone does not establish ad views.

Agree on the report before you launch.

Discuss the evidence available, estimation method, and reporting schedule in your customized proposal.

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